The Most Iconic Tech Ads & Campaigns of 2025

My personal selection of billboards, ads, and creative moments in the tech scene

Dec 11, 2025

I’m pleased to announce that the expert jury (consisting of me and my X bookmarks) have decided the favorite creative designs, ads, campaigns, and branded items of technology companies (based mostly in San Francisco) in 2025.

Enjoy & share your favorite in the comments!

Exa smart billboard

Just damn…

The prefix 10^18 is “Exa”. (Like kilo-, mega-, giga- etc.)
The 10^100 number is called “Googol” (I don’t make the rules! I think this name spawned when a mathematician asked his little son for ideas for the name).

Exa is the AI search engine, so they are casually saying that they are better than Google. This billboard is going viral with millions of impressions on X currently.

Factory AI mirror

It’s interactive and different, and all it required was to get the mirrors and place it to cool spots around the city.

Modal GPU cake

Does this need a comment? I see cake, I press like.

The Base American newspaper

Newspaper full of company content, spotted in the Blue Bottle cafe in San Francisco:

Exa puzzle

Exa CEO trying to solve the riddle or whatever this is supposed to be. It’s different and mysterious - I am a fan.

Delve digital ad

Delve is named after the word that ChatGPT has been using way too much. They have been trolling the AI space for a while and I love all of their campaigns.

Cursor & Stripe partnership digital ad

This one is simple and it clearly states what it’s about. I like it for its information density, and I don’t think everything needs to be controversial and shocking.

Graphite billboard

This one has been shared on X A LOT. Developers loved it.

Crucible Capital print

I love printed things, in this overwhelming era of internet slop. I actually didn’t know this fund before. And I really love their landing page too!

Google merch

I’m a bit tired of the tech clothing merch, but loved the simple Google merch for Gemini and Nano Banana. Plus, they (probably not intentionally) chose one of the most trending colors of 2025.

Browserbase branding of office and… everything

I love visiting other people’s offices and I have been honored to sneak in the Browserbase one recently. What I love about their branding is how they go from big B’s on the wall into small details in their merch or dining to show their designs. It feels consistent and comfy.

Cloudflare hardstyle

What can I say…

Stripe Press

Stripe always cooks with their publications and packaging… They have become the established in this & I became a proud subscriber of their magazine this year!