Growth

I am currently working on growing a dev tool company, focusing on various of activities from content strategy to events or user analytics. I like to share learnings from my journey here as well. Here are some of my favorite growth resources - articles, books, podcasts & people to follow.

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My Favorite Growth Resources

I haven’t read 100% of these resources yet, but all of them are recommended by people I trust. I am occasionally updating the list and reviewing the items. Share your favorite resources in the comments. :)

General Growth Resources

• High Growth Handbook: Scaling Startups from 10 to 10,000 People by Elad Gil

• Secret Sauce: The Ultimate Growth Hacking Guide by Austen Allred and Vin Clancy

• Startup = Growth by Paul Graham

• My 9 Favorite Growth Frameworks by Elena Verna

• How to Build Products Users Love by Kevin Hale

• Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares

• Growth Hacking to 1,000 Users & Beyond by Mitch Wainer

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Growth by Stage

• What should marketing do at each stage by Jakub Czakon

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Growth Hack Ideas

• The marketing playbook for the 1% by Tom Orbach

• 10 unconventional things I'm doing to grow my newsletter by Tom Orbach

• 60 ideas to boost your growth by Ali A.

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SEO & GEO (AI SEO)

• How to Optimize for AI Search by Tereza Tizkova (me 👀)

• Company blogs are no longer worth the investment by Elena Verna

• Ahrefs guide and blog

• How Generative Engine Optimization (GEO) Rewrites the Rules of Search by Zach Cohen and Seema Amble

• How to make journalists write about you (for free) by Tom Orbach

• Use-case-led SEO: A strategy for sustainable organic growth by Matteo Tittarelli and Kevin Indig

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Writing

• How to write by Brad Woods

• 7 Writing Lessons I Learned the Hard Way by Nathan Baugh

• Ask HN: How to get better at writing? on Hackernews

• Story circle technique by Dan Harmon

• Don't think to write, write to think by Herbert Lui

• George Orwell's Six Rules for Writing

• Harvard expert shares the No. 1 lesson to learn from Warren Buffett's career: "You can't be really successful" without it

• How I learned to stop worrying and structure all writing as a list

• How To Edit Your Own Lousy Writing

• How to be a tech influencer.

• How to write with style

• NONFICTION WRITING ADVICE

• Nobody cares about your blog.

• Putting Ideas into Words

• Speed matters: Why working quickly is more important than it seems

• Story structure - the hidden framework that hangs your story together

• The Need to Read

• The Savings Expert: “Do Not Buy A House!” Do THIS Instead! - Morgan Housel

• The Skill You've Never Been Taught: How to Think Better

• The Surprising Reason Writing Remains Essential in an AI-Driven World

• These clips are two of the best pieces of writing advice you will ever get about writing on the internet.

• Tips for making writing more fun

• Video Games and the Future of Education

• We Become What We Think About

• What I Did Not Learn About Writing In School

• What to read to become a better writer

• Why Engineers Need To Write

• Why I Blog

• Why Write?

• Why You Should Create Content in 2024 [Naval Ravikant, Chamath Palihapitiya, MrBeast]

• Why You Should Start a Blog Right Now

• Why and how to write things on the Internet

• Write about what you learn. It pushes you to understand topics better.

• Write like you code

• Writing Better

• Writing one sentence per line

• Writing summaries is more important than reading more books

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Events & Community

• How to Organize a Hackathon by Tereza Tizkova (me 👀)

• Building Communities That Drive Growth by Matteo Tittarelli and Victor Coisne

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Advertising:

• Ogilvy on Advertising by David Ogilvy

• Hey, Whipple, Squeeze This by Luke Sullivan and Edward Boches

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Social Media Strategy

• How to Go Viral on LinkedIn: A Year in Review by Carilu Dietrich

• How to market to developers on Twitter (learnings from 4 months of Supabase feed) by Jakub Czakon

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Developer Tool Growth

• How we launch at Supabase by Ant Wilson

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B2B Growth

• The Next Generation of B2B Growth by Matteo Tittarelli and ~G~

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Copywriting:

• The Adweek Copywriting Handbook by Joseph Sugarman

• The Boron Letters by Gary C. Halbert and Bond Halbert

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Hiring

• Six rules of hiring for growth by Elena Verna

• Stay SaaSy - A guide to scaling product & engineering teams from $0 to past $100M ARR

• Why AI Won't Capture the Best Talent 🪝 by Tereza Machackova

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Emails and Newsletters

• Hacking lifecycle emails by Patrick McKenzie

• 5 Lessons from 35 Years of Newsletter Publishing by CJ Chilvers

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Designing ICPs

• Designing your Ideal Customer Profile (ICP) by Mehdeeka

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Case Studies and Stories

• Acquired podcast

• How Duolingo reignited user growth by Jorge Mazal

• Stories behind growth unlocks for Figma, Facebook, Airbnb, YouTube, Tinder, DoorDash, and others by Lenny Rachitsky

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People to follow

• Elena Verna

• Eli Schwartz

• Jakub Czakon

• Tom Orbach

• Lenny Rachitsky

• Nathan Baugh